Grow your business with Google Ads
Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.
How to Use Google Ads
Online advertising with Google Ads, formerly known as Google AdWords, is one of the most effective ways to reach new customers and grow your business. However, before you can get started, you’ll need to know how to use Google Ads effectively in order to maximize the return on investment from your advertising spend and avoid making mistakes.
What Is Google Ads?
Google Ads is the online advertising platform owned and operated by Google. It is also the largest and most widely used online advertising network in the world, and millions of businesses advertise online using Google advertising to reach new customers and grow their business.
Advertisers who choose to use Google Ads can target users across two main networks – the search network, and the Display network. The search network refers to pay-per-click advertising, in which advertisers bid on keywords that are relevant to their business and have a chance to display their advertisements to users who enter those keywords into Google as part of a search query. Pay-per-click advertising is also known as paid search.
The Display network offers advertisers the option of placing visual banner-style advertisements on websites that are part of the Display network. The Google Display Network reaches approximately 90% of global internet users, a vast potential audience.