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LOCAL (SEO) SEARCH ENGINE OPTIMIZATION

What is Local SEO?

Local SEO is a search engine optimization tactic that lets you reach customers based on location. Local search engine optimization (Local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine’s unpaid results (SERP- search engine results page) often referred to as “natural”, “organic”, or “earned” results.

[1] In general, the higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.

[2] Local SEO, however, differs in that it is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when users enter local searches for its products or services.[3] Ranking for local search involves a similar process to general SEO but includes some specific elements to rank a business for local search.

If your business only serves a certain geographical area, you need local SEO to help more people from within that area find you online.
If your business has multiple locations or serves multiple areas, a solid local SEO strategy will enable searchers to find your locations independently of each other and compete against businesses in those areas.Now, if you’re a location-based business or industry, this all goes without saying, but believe it or not, even if you aren’t, you need to be optimized for it in the new year.

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