Pay Per Click- An innovative Advertising tool
PPC marketing is best suited for all kinds of businesses and especially for upcoming or new companies. In PPC it was assumed that unless the person is interested he will not click ads onlineIf someone clicks there is every chance he will become a customer to the business. Online promotion of a
product or PPC marketing cannot completely rule out Physical Marketing.
It was an amazing fact that 40% of the world population use internet connection and now
65% of the metro Politian’s citizens are using internet connection in their handset, tabs or in their systems. So, that
it’s a good platform to promote Products or services of the companies through the internet as a medium.

About online marketing
Online advertising, also called online marketing or Internet advertising or web advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It
includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an
advertiser, who provides the advertisements to be displayed on the publisher’s content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of
Google’s search results page, marked with a yellow label. That’s pay-per-click advertising.
Advantages of PPC Marketing:
PPC Marketing is advantageous for all stake holders.
PPC is a Measurable act: PPC process a sponsorer can easily count/record the Number of clicks
Remarketing also possible with PPC Marketing, every customer when he clicks for the first time he may not become a customer and with the help of customer details entered in the website one can pursue the
customer later on.
PPC is economical: The sponsorer is going to pay only per number of clicks on the advertisemen ts. Every click, the sponsorer has to pay a nominal fee and thereby it is affordable.
PPC allows sponsorer to check/ change the contents of online add in real time.
PPC covers Domestic and International markets at once.
However PPC is not free from Hiccups and those are PPC is a complicated process. PPC is complicated in terms of placing an Add in right Search engine options, so as to catch the attention of online users.
PPC is not free and at the same time PPC adds will stop the moment you stop paying to SEO, Later its of absolutely No use.
PPC is at times a Gamble and risk taking

Advertising plays a very important role in marketing of the products. The Ad campaign is essential part of online advertising.

PPC help to promote the companies product from manufacturer to the customer. This Ad campaign helps the companies available to the customers and provides more details about them. So it is very important to take the suggestions from the digital marketers as they are in direct contact with the customers and they know the pulse of the market.

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